A new urban player, Rooj by GA was born from the desire
to break the codes of new real estate, and to provide
a response adapted to the needs of residents, by offering
them a place to live that resembles them.
It is on this notion that I built the identity of Rooj.
An ambigram that reflects the DNA of the GA Smart Building
group but also the link between the residents and their homes.
Project carried out within the Dragon Rouge agency.CLIENT
GA Smart Building
2022
Brand Identity
The name "Rooj" is meant to be emotional, remarkable
and memorable in a lasting way. It carries the change
towards a decarbonated real estate closer to the
to the life world of the inhabitants.
The color red rewritten here refers to the color of roses
to that of roses, of passion, as well as to red cheeks.
With its coral color, Rooj's visual identity reflects the emotional
the emotional dimension of a home that lives to the rhythm
of the life of its inhabitants and the seasons.
The logo, conceived as an ambigram with perfect symmetry
symmetry, represents the modularity, intelligence and durability
of the Rooj brand solutions. It reminds us that housing
should be a perfect reflection of the personality of its occupants.
Its design, elegant and organic, with a strong personality
is in line with the GA Smart Building DNA.
CLIENT
GA Smart Building
2022
Brand identity
A new urban player, Rooj by GA was born from the desire to break the codes of new real estate, and to provide a response adapted to the needs of residents, by offering them a place to live that resembles them.
It is on this notion that I built the identity of Rooj. An ambigram that reflects the DNA of the GA Smart Building group but also the link between the residents and their homes.
Project carried out within the Dragon Rouge agency.
With its coral color, Rooj's visual identity reflects the emotional the emotional dimension of a home that lives to the rhythm of the life of its inhabitants and the seasons.
The logo, conceived as an ambigram with perfect symmetry symmetry, represents the modularity, intelligence and durability of the Rooj brand solutions. It reminds us that housing should be a perfect reflection of the personality of its occupants.
Its design, elegant and organic, with a strong personality is in line with the GA Smart Building DNA.