Visual identity and art direction proposal for Petites Reines:
a new brand of handbags for women, which combine ethics
with aesthetics, practicality to modernity. Petites Reines is
a bag both chic and accessible for all women of the 21st century
that don't wish to compromise between "the beautiful"
and "the practical".
The identity developed is based on a unique signature as well as
a timeless and elegant logotype, spring and vitamin colors.
The brand is embodied in the city of Paris, a city known worldwide
for its know-how French and its great fashion houses.
2021
Branding
2021
Branding
Visual identity and art direction proposal for Petites Reines: a new brand of handbags for women, which combine ethics with aesthetics, practicality to modernity. Petites Reines is a bag both chic and accessible for all women of the 21st century that don't wish to compromise between
"the beautiful" and "the practical".
The identity developed is based on a unique signature as well as a timeless and elegant logotype, spring and vitamin colors. The brand is embodied in the city of Paris, a city known worldwide for its know-how French and its great fashion houses.
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