Within the Dragon Rouge agency, I participated in the creatif
development of a pro-bono project, called La Claque.
La Claque is an association but also a collective movement
and citizen, who wants to upset the codes, and prove that
by our talents, our jobs and our will, we can all decide to act
for tomorrow. Their objective is to create a click at 12000
people from all walks of life, gathered for an evening
at the Accord Arena, and thus initiate 12,000 decisions
to act for a world better.
By working on this project I was able to come up with
an inspired creative path of the mythical hand-clap.
This redesigned object illustrates both explicitly the name
of the collective but also their will of slapping society
as they say. The visual identity of the collective is thus
declined around this sign which becomes their spokesperson
by slamming their messages wherever they go.
2020
Branding
2020
Branding
Within the Dragon Rouge agency, I participated in the creatif development of a pro-bono project, called La Claque.
La Claque is an association but also a collective movement and citizen, who wants to upset the codes, and prove that by our talents, our jobs and our will, we can all decide to act for tomorrow. Their objective is to create a click at 12000 people from all walks of life, gathered for an evening at the Accord Arena, and thus initiate 12,000 decisions to act for a world better.
By working on this project I was able to come up with an inspired creative path of the mythical hand-clap. This redesigned object illustrates both explicitly the name of the collective but also their will of slapping society as they say. The visuel identity of the collective is thus declined around this sign which becomes their spokesperson by slamming their messages wherever they go.
Slide left or right
Play video
Slide left or right
