Besign is the only institution of higher education that systematically
links design to the 17 United Nations Sustainable Development Goals.
Their teaching promotes action for both people and the planet,
using design processes in the service of Sustainable Innovation.As part of their strategic repositioning, I accompanied Besign
in the redesign of their visual identity. I designed a unique
and original identity block. It is intended to be a full-fledged sign
"be-sign" that appeals to the living, in particular through
the symbiosis of characters. It translates the idea that the fusion
of generations, ideas, actions of the different actors of this
establishment, which will generate new synergies for a better world.
2021
Branding
2021
Branding
Besign is the only institution of higher education
that systematically links design to the 17 United
Nations Sustainable Development Goals.
Their teaching promotes action for both people
and the planet, using design processes in the
service of Sustainable Innovation.
As part of their strategic repositioning,
I accompanied Besign in the redesign of their
visual identity. I designed a unique and original
identity block. It is intended to be a full-fledged
sign "be-sign" that appeals to the living, in
particular through the symbiosis of characters.
It translates the idea that the fusion of
generations, ideas, actions of the different actors
of this establishment, which will generate new
synergies for a better world.
